During my time as a freelancer I conducted a competitor analysis & UX assessment for a client who wanted to improve their e-commerce store.
Within a short time-frame I analysed 5+ of the closest competitors. For that I researched their websites, looking for the general design language including fonts and colour schemes, as well as common UI elements which would be helpful to implement as they are already familiar to users.
Additionally, I applied heuristics to create an expert review of the client’s own e-commerce store, summarizing my findings and improvement suggestions in text and a brief video for easy understanding.